By MATT HIGGINS
Published: July 30, 2009
LOS ANGELES — Two weeks ago, Cameron Sinclair, a professional freestyle motocross rider from Australia, crashed hard during a competition in Madrid, hitting the dirt head-first after failing to execute a double back flip on his motorcycle. With serious injuries, and with no one among his friends, family or support staff who were present able to speak Spanish, Sinclair needed help.
As he was whisked to a hospital in critical condition with bruising of his brain, a concussion, a ruptured liver and a fractured cheekbone and shoulder, members of the American Freestyle Motocross Association began to put plans into practice: Doctors in California who are fluent in Spanish soon called their counterparts in Madrid to consult on Sinclair’s care, and they translated for his fiancée, who was at the hospital.
Now that Sinclair’s condition has been upgraded to stable, a freestyle motocross association insurance policy will help defray the costs of a $190,000 air ambulance to his home in Melbourne, where he is expected to make a complete recovery.
“Those guys have been fantastic,” said Adam Bailey, Sinclair’s agent, who was in Madrid before returning to the United States last week to attend the X Games, where the freestyle motocross events began Thursday night here at the Staples Center. “Throughout the whole ordeal, we’ve never felt alone.”
In freestyle motocross, in which riders perform aerial maneuvers while soaring dozens of feet through the air while being scored by judges, competitors operate almost without a safety net, regularly flirting with danger and death. Although risk is a big part of the sport’s appeal, founders of the association are hoping to succeed where previous efforts have failed in trying to mitigate some of the risk by focusing on rider safety and assisting with medical care when things go wrong.
The association, a collective of riders and action sports industry figures, was formed almost six months ago after the death of Jeremy Lusk, 24, a top freestyle rider who won a gold medal at the 2008 X Games.
Lusk, of Temecula, Calif., died Feb. 9 after he crashed while attempting a Hart Attack back flip at a competition in San José, Costa Rica. Lusk failed to fully rotate while soaring more than 20 feet above the ground, landing on his front tire and crashing face-first into the dirt. He sustained severe head injuries and died three days later.
Riders say they believe he is the only professional to have died in competition.
Horrible crashes are part of the game in freestyle motocross. Brian Deegan, who has won more X Games medals in freestyle motocross than any other rider, lost a kidney — and nearly his life — after a crash in 2005 while filming a jump for a television program. He attributed the crash to windy conditions. He also said wind and a lack of adequate practice time were factors in Lusk’s fatal crash.
While mourning his friend in a Costa Rica hotel room last winter, Deegan hatched the idea of the American Freestyle Motocross Association. In addition to coordinating medical care, the association intends to create a unified voice to address safety at professional and recreational events and demonstrations.
“The sport of freestyle motocross is only 10 years old,” said Deegan, 34, who runs a freestyle team through his clothing brand, Metal Mulisha. “There’s so much money being thrown at it, but the riders are still on their own. There’s no voice for them.”
An offshoot of motocross, freestyle developed during the 1990s in Southern California when racers took to the hills to pull maneuvers while launching through the air. Soon small-scale competitions were organized. When freestyle made its debut at the 1999 X Games, the sport exploded in popularity.
Still, freestyle remained largely unorganized, with riders competing as independent contractors around the world.
Past attempts to unify failed, in part because of aggressive negotiating tactics by some athletes. Those efforts rankled promoters and cost athletes opportunities and money in a sport where many events are invitational. “At this point we’re going against the fact that a lot of people have tried and failed,” Deegan said.
The association hopes to build its membership through corporate sponsors and membership from professionals and recreational riders through its Web site, www.afmxa.com, while working with promoters.
Tim Reed, the senior director of sports and competition for the X Games at ESPN, said network officials believed that “we feel we have the proper stuff in place to make the athletes safe” at events like the X Games, like safe courses and proper medical care. But he said the association could help improve standards at smaller and newer events.
Travis Pastrana, who will compete Friday in the Moto X Best Trick event at the X Games, said a group like the freestyle association was not necessarily needed for the large, televised events, but was for smaller operations, where up-and-coming riders are pushing to prove themselves.
“This is a sanctioning body for the younger guys, who don’t have as much pull, and are afraid to speak up,” he said. “I think it’s a good time.”
At the 2007 X Games, Pastrana landed the first double back flip, leading to an exponential progression in tricks’ risk factor.
“It’s become more dangerous with people pushing the bar for the level of tricks that are being thrown now,” said Toby Bost, a member of the freestyle association’s board. “Somebody does a double back flip and then it’s, well, one-up that. Not only has it been dangerous, but it’s becoming more and more dangerous and that’s where we fit in.”
Bost is chief executive of the La Jolla Group, a licensing company for several prominent action sports brands. His involvement, along with that of an ESPN executive and two doctors on the freestyle association’s advisory board, should give the association the kind of credibility previous efforts have lacked.
The successful response to Sinclair’s injury, which occurred at one of the sport’s largest events — a Red Bull X-Fighters tour stop — has already demonstrated that the association can get things done.
“This is an example of what can go wrong,” Bailey said about Sinclair’s crash. “But this is a success story.”
NOTES
Two years after he made television highlights with a 45-foot fall from the mega ramp, Jake Brown of Australia won the gold medal in skateboard Big Air as the X Games opened. Brown and Bob Burnquist, the two time-defending champion, tied with a score of 94.0, but Brown won a tie breaker.
