La Jolla Group, Inc. (“LJG”) is the world’s premier multi-brand apparel licensing company, with a portfolio of prominent brands including O’Neill Clothing USA, …Lost Clothing, Metal Mulisha Clothing and Rusty Clothing.
Enhancing the successful model perfected with the company’s acquisition of the O’Neill Clothing USA license from Jack O’Neill and family in 1992, LJG has applied its core competencies in design, marketing, sales, production, and distribution to each of its licenses, creating a diversified brand mix specialized in surf, skate, snow, motocross and beach lifestyle.
LJG’s youthful culture and responsive management strategies have made it one of the most respected 21st Century corporations in the industry. Since its launch, LJG has been offering innovative, market-leading products to consumers, sell-thru and margin-building sales programs, and on-time deliveries to retailers across the globe. The company has also established a solid track record of designing a variety of high-quality performance products, including the #1 selling boardshort on the market, O’Neill’s Hyperfreak.
CEO and Chairman of the Board, Toby Bost, instills a contagious energy into all of the company’s endeavors, striving to influence and inspire today’s youth through events, campaigns and causes that reflect LJG’s roots in action sports. From Generation Next, O’Neill’s annual design contest and scholarship collaboration with local high schools; to the Lusk Legacy Foundation (LLF), formed in memory of Metal Mulisha team rider Jeremy Lusk and dedicated to improving overall safety in the sport of freestyle motocross; to Rusty’s Global Boardshort series featuring the brand’s trademarked Ecostretch fabric; and Lost’s dedication to distinctive design and artistic expression, LJG is committed to driving progression, originality, style, and growth within the walls of the company.
With four successful brands, over 400 employees across the U.S., 6 successful retail locations — including O’Neill’s flagship store in Anaheim, CA, and the expansion of its Irvine, CA-based headquarters into a state-of-the-art 200,000 sq. foot facility, LJG continues to evolve and leverage synergies across its platforms. LJG brands are sold in over 3000 retailers in the United States, as well as Europe, U.K., Canada, Latin America, Australia, and Japan.
For more information on the La Jolla Group brands see the brands page and check out their respective web sites at: oneill.com, rusty.com, metalmulisha.com and lostenterprises.com.
For more info on CEO and Chairman of the Board, Toby Bost, check out the CEO page.
Retail Locations:
O’Neill Flagship Store - Gardenwalk
321 W. Katella #164
Anaheim, CA 92802
Ph: 714-635-0424
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The Riders Outlet - Las Vegas
755 S. Grand Central Pkwy. #1159
Las Vegas, NV 89106
PH: 702-868-2793
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The Riders Outlet - Lake Elsinore
17600 Collier Ave. Ste 113
Lake Elsinore, CA 92530
Ph: 951-245-2299
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The Riders Outlet - San Ysidro
4201 Camino de la Plaza #132
San Ysidro, CA 92173
Ph: 619-662-1300
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The Riders Outlet - Tulare
1489 Retherford St. Ste D-025
Tulare, CA 93274
Ph: 559-684-7500
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The Riders Outlet - Folsom
13000 Folsom Blvd. Ste 215
Folsom, CA 95630
Ph: 916-608-1771
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