Initially, The Berrics was a private skate facility for pro skateboarders Eric Koston and Steve Berra, as well as all their friends. When the two both saw that technology had changed much of how information was being delivered to the consumer and that pros and companies could be promoted in between huge video projects in ways that print couldn’t offer, they made available everything that happened inside the facility to everyone outside of it, via theberrics.com. Seven days a week, you can find anywhere between three and five daily video posts featuring the world’s top professionals, upcoming amateurs and skateboard brands shot and produced inside the Berrics.

The Berrics programming has extended beyond the facility’s walls to include profiles and skateboarding ranging from the everyday skater to the skate shops enrolled in the Berrics Unified program. The Berrics Unified makes advertising on the site available to small shop owners who couldn’t normally afford to be in print and allows them to sit up there with the large shoe and board brands where they have never been able to sit before, all at a price they can afford. In three short years, The Berrics has become the world’s largest skateboarding website. Visit them at theberrics.com.