Hang Ten was there when the modern surf scene ﬁrst broke. The original surf and California lifestyle brand, Hang Ten has been spreading the culture ever since. We invented the ﬁrst boardshort when founder Duke Boyd convinced seamstress Doris Boeck to sew a pair of nylon shorts that were comfortable and could withstand the pounding surf. In the 70’s, Hang Ten saw beyond the waves and became a pioneering force in action sports; going on to deﬁne the lifestyle apparel for that market. And in the 80’s and 90’s, Hang Ten played a key role in promoting events that would lead to pro-tours and the X Games. More than an apparel line—no matter where life in the sun heads—Hang Ten will be there.
La Jolla Group is the licensee for Hang Ten apparel in the United States. Recognizing the need in the marketplace for an authentic surf brand distributed through big box and mass market retailers, La Jolla Group sought out the Hang Ten license and successfully introduced the brand into these channels, offering high quality products at affordable price points.